Residents of Washtenaw County will finally be able to add Which Wich Superior Sandwiches to their list of lunch stops.
Opening on the first floor of 301 E. Liberty St. in Ann Arbor July 6, franchisee Alexandra Zaki and her husband, Sheref are excited to open the first of the Texas-based chain in the county.
“I was Potbelly-obsessed until Which Wich came into my life,” said Zaki.
Which Wich was established in 2003, with over 300 locations nationally, but only three in Michigan. Zaki saw that Washtenaw County was untapped and saw potential.
In addition to the Ann Arbor location, two more locations are opening soon in Southfield and in the Penobscot Building in downtown Detroit.
An entrepreneur from Chicago, Zaki is the vice president of iBrand Threads, a custom apparel and promotion company. She and her husband, who graduated from the University of Michigan, wanted to make some new opportunity for themselves.
“We started looking into franchises together,” she said. “We both loved Which Wich’s atmosphere, product and people.”
Which Wich offers a plethora of sandwich options, including vegetarian and vegan choices, hot and cold sandwiches in three different sizes, and even breakfast sandwiches. If you’re still hungry after your lunch, Which Wich offers desserts and made-to-order real-ice cream milkshakes.
The restaurant is also famous for its unique ordering system, allowing customers to customize their own sandwich by writing right on the bag it comes in. After the sandwich has been enjoyed, visitors are encouraged to draw on their bag to be displayed in the store.
Which Wich’s Five Values — smiles, love, voice, peace, and global outreach — play a big part in the store’s atmosphere, as well as Project PB&J, a program where for each peanut butter and jelly sandwich purchased at Which Wich, the company donates a sandwich to a local organization and saves another sandwich for the brand’s global fund for emergency situations.
The level of participation in the program varies from store to store, but Zaki, who is very active in the community, plans to participate with the receiving charities changing frequently, she said.
Though the hiring process has already started, Zaki is looking to hire even more people for the inevitable upswing in business come fall. Being so close to U of M, she knows that students have their studies to focus on and will be understanding and flexible to accommodate employees in school.
“I’d like to think we’re really cool managers,” she said. “It’s a vibrant atmosphere, and it’ll be a fun place to work.”
Zaki plans to open seven to ten Which Wich locations within the next five years, but for now, she’s ready for Washtenaw County’s first to hit the ground running.
View the original post at Heritage News.